group lab 10.20.15

1. We all agreed that Heather's main point was that Mad Men was a ideal representation of American Society, using the revered 60's as the setting to further represent the ideal. We think that Mad Men is a stark contrast to the stillbirth that is the American dream currently. We reached consensus that this point was defined early and later elaborated on throughout the body paragraphs.

2. We can now see after reading chapter nine that she tailored her thesis to better relate to the American audience by giving brief anecdotes of an American dream that is no longer apparent. She carefully defined her main point and then analyzed the components of Mad Men that supported her agenda. During an analysis considering the audience is important and since the main readers are an American audience her narrative was polished to better relate to its readers and evoke an emotional reaction from them. Analyzing the larger context is also vital, she did this by noting the various characters that represent forms of femininity in the world and connecting their overall success in life back to this in an effort to articulate that independence is an important trait to women in the modern world.

4. This essay fits the criteria for an analysis paper because it considers the audience, articulates its purpose, considers the larger context, and considers design. Being. that a narrative about the treatment of women throughout the years by the media will be mostly read by feminists, the author quite clearly adjusted his writing to strike upon many feminist talking points. Some of these include objectification of women, increasing independence and education of women, and the gender role of being required to be youthful. His point is articulated rather clearly at both the beginning and end, with some implication of it in the middle. The author also points at trends in the larger context, noting on how ads began to use more stats and science based persuasion techniques as time went on and women became further educated. Finally, the author goes into great analysis on the various design elements used within the respective ads.