Advertisements R Us Qs 1-4

1.  Melissa Rubin offers a great deal of insight about this Coca-Cola ad and ads in this era in general. She digs to the truth behind this ad. At first glance, we all see a joyful group of people on a beautiful day drinking America's favorite drink. Looking further into this advertisement, Rubin points out that the crowd is mostly white men in uniforms, and only in the background are the women. This shows the sexist/racist aspects of this 1950's Coca-Cola ad.  She uses the evidence from the ad itself and aspects from the picture to support her analysis of this non-equal era of time in America.
2. Rubin incorporates historical context by talking about WWII and the impact it had on America. She talks about the industrialization and urbanization as a cause of the war, and how it is shown in this ad by the factories and buildings in the background. This information contributes to her analysis that this era has used advertisement as a way to show that America's journey should result in a refreshing drink of Coca-Cola.
3. We can learn so much about a culture from analyzing their advertisements. We can learn what their society is focusing on at the time, and what they enjoy and dislike about their culture. We can depict their moral and even religious values in one image. Questions that have to do with war and love can be answered by analyzing something. "A picture can speak a thousand words."
4. An example of an ad that I see everywhere now a days, on billboards-and in real life- is an iPhone. Every person you pass has some sort of smart phone in this era, and the generation growing up is so used to the idea of having a portable computer with all the questions to the world in your fingertips. The company Apple has used this to get consumers to purchase their new and upcoming products, in hopes that the success will live on. Ads like iPhone ads reflect that people now a days are so used to these devices that it is almost impossible to live without, and that our value is decreased without our iPhone. This compares greatly with the ad from the 50's, partly because back then, you wouldn't even imagine the form of technology we have today. Life isn't as simplistic as it was in 1950 in America. We have grown as a country and that is reflected through our form of advertisement.