Texting & Driving: It Can Wait

In this public service video, stories about three teenagers' tragedies were brought to attention. This Video was made by AT&T to bring awareness to the harmful and sometimes deadly effects of texting while driving. In this day and age, cell phones are used by almost every one. There have been far too many deaths caused by a simple text message while driving, and AT&T has brought this to attention to the public that this cannot go on. The company AT&T uses emotional, ethical and logical appeals in this video to help raise awareness of this easily harmful action. With immense uses of emotional appeal, this video has tugged on the heartstrings of viewers. The fact that this video in itself is about cases of death brings many to an extremely emotional state. Ethical appeals are brought in by the interviews that they had with friends and family of the lost loved ones. Credibility and important information was given about these young people who died, creating an even more effective appeal to the audience. There are logical appeals in this public service video that were able to create a powerful message to the views; Don't text and drive. With these factual cases of paralyzation and even death, the target to get people to stop texting while driving has skyrocketed. Ads with just a message on a screen can be informative and meaningful, but not nearly as would true horror stories of this dangerous act be. There is absolutely no logic to texting and driving, and that is brought to realization with the outcomes in this video. Thanks to AT&T, this message should tell everyone to put away their phones, and focus on staying safe.